Can marketing save the planet?: 101 practical ways to use sustainable marketing as a force for good
(Book)
Copies
Description
"An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world -- in which more than 10 million people are Marketers -- social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good." --
More Copies In Prospector
Subjects
More Details
Notes
Reviews from GoodReads
Citations
Carvill, M., & Butler, G. (2024). Can marketing save the planet?: 101 practical ways to use sustainable marketing as a force for good. London, Bloomsbury Business.
Chicago / Turabian - Author Date Citation (style guide)Carvill, Michelle, 1969- and Gemma, Butler. 2024. Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing As a Force for Good. London, Bloomsbury Business.
Chicago / Turabian - Humanities Citation (style guide)Carvill, Michelle, 1969- and Gemma, Butler, Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing As a Force for Good. London, Bloomsbury Business, 2024.
MLA Citation (style guide)Carvill, Michelle and Gemma Butler. Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing As a Force for Good. London, Bloomsbury Business, 2024.
Staff View
QR Code
Record Information
| Last Sierra Extract Time | Sep 19, 2024 12:01:27 PM |
|---|---|
| Last File Modification Time | Sep 19, 2024 12:03:54 PM |
| Last Grouped Work Modification Time | Sep 19, 2024 12:01:34 PM |
MARC Record
| LEADER | 02661cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | sky309647484 | ||
| 003 | SKY | ||
| 005 | 20240403101439.0 | ||
| 008 | 230413s2024 enka e b 001 0 eng d | ||
| 020 | |a 9781399411257 |q (hardcover) | ||
| 020 | |a 139941125X |q (hardcover) | ||
| 040 | |a YDX |b eng |e rda |c YDX |d OCLCO |d SINLB |d OCLCO |d DPL |d GRC |d CoBPL | ||
| 082 | 0 | 4 | |a 658.8/02 |2 23 |
| 100 | 1 | |a Carvill, Michelle, |d 1969- |e author. | |
| 245 | 1 | 0 | |a Can marketing save the planet? : |b 101 practical ways to use sustainable marketing as a force for good / |c Michelle Carvill and Gemma Butler. |
| 264 | 1 | |a London : |b Bloomsbury Business, |c 2024. | |
| 264 | 4 | |c ©2024 | |
| 300 | |a 278 pages : |b illustrations ; |c 25 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 336 | |a still image |b sti |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Situation analysis -- Objectives and goals -- Strategy -- Tactics -- Measurements and KPIs. | |
| 520 | |a "An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world -- in which more than 10 million people are Marketers -- social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good." -- |c Description provided by publisher. | ||
| 650 | 0 | |a Green marketing. | |
| 655 | 7 | |a Nonfiction novels. |2 lcgft | |
| 700 | 1 | |a Butler, Gemma, |e author. | |
| 900 | |a THIS RECORD IS BEING UPDATED BY MARCIVE. IF YOU UPDATE THIS RECORD, BE SURE TO UPDATE THE CAT DATE. | ||
| 907 | |a .b31101057 |b bm | ||
| 945 | |y .i48525078 |i R0096322084 |l bmnfx |s - |h 241002 |u 1 |x 0 |w 1 |v 0 |t 0 |z 240319 |o - |a 658.802 |b Carv | ||
| 995 | |a Loaded with m2btab.bbibord in 2024.01 | ||
| 998 | |f - |e a |i eng |h bm | ||