Can marketing save the planet?: 101 practical ways to use sustainable marketing as a force for good
Author:
Publisher:
Varies, see individual formats and editions
Publication Date:
2024
Language:
English
Description
"An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world -- in which more than 10 million people are Marketers -- social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good." --
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ISBN:
9781399411257
9781399411233
9781399411233
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Grouping Information
Grouped Work ID | 568a5bb5-496e-241a-303f-7a14fc041401 |
---|---|
Grouping Title | can marketing save the planet 101 practical ways to use sustainable marketing as a force for good |
Grouping Author | michelle carvill |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-09-19 12:01:34PM |
Last Indexed | 2024-09-19 02:45:06AM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Butler, Gemma
author
Carvill, Michelle, 1969-
author2-role
Butler, Gemma,author
author_display
Carvill, Michelle
available_at_boulder
Online OverDrive Collection
detailed_location_boulder
Boulder Main NEW Adult Non-Fiction
Online OverDrive Collection
Online OverDrive Collection
display_description
"An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world -- in which more than 10 million people are Marketers -- social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good." --
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Book
eBook
eBook
format_category_boulder
Books
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eBook
id
568a5bb5-496e-241a-303f-7a14fc041401
isbn
9781399411233
9781399411257
9781399411257
itype_boulder
hardcover book
last_indexed
2024-09-19T08:45:06.826Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_boulder
658.802 Carv
Online OverDrive
Online OverDrive
local_time_since_added_boulder
Year
owning_library_boulder
Boulder Public Library
Boulder Public Library Online
Boulder Public Library Online
owning_location_boulder
Boulder Main Library
Online OverDrive Collection
Online OverDrive Collection
primary_isbn
9781399411257
publishDate
2024
publisher
Bloomsbury Business
Bloomsbury Publishing
Bloomsbury Publishing
recordtype
grouped_work
subject_facet
Green marketing
Nonfiction novels
Nonfiction novels
title_display
Can marketing save the planet? : 101 practical ways to use sustainable marketing as a force for good
title_full
Can Marketing Save the Planet? 101 Practical Ways to Use Sustainable Marketing as a Force for Good
Can marketing save the planet? : 101 practical ways to use sustainable marketing as a force for good / Michelle Carvill and Gemma Butler
Can marketing save the planet? : 101 practical ways to use sustainable marketing as a force for good / Michelle Carvill and Gemma Butler
title_short
Can marketing save the planet?
title_sub
101 practical ways to use sustainable marketing as a force for good
topic_facet
Business
Green marketing
Nonfiction
Green marketing
Nonfiction
Solr Details Tables
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record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
ils:.b31101057 | Book | Books | English | Bloomsbury Business | 2024 | 278 pages : illustrations ; 25 cm | ||
overdrive:9e659153-368e-4f5b-9200-217e4ba81fbb | eBook | eBook | English | Bloomsbury Publishing | 2024 |
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ils:.b31101057 | .i48525078 | Checked Out | Checked Out | false | false | true | false | false | true | 1, 2, 3, 4, 5, 6, 70, 7, 8, 9, 10, 11, 12, 13, 14, 17, 18, 19, 20, 21 | ||
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